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About Us

At Holley Performance Brands, we are on a mission to bring performance, safety, fun, and excitement to automotive enthusiasts around the world. For over 100 years, we have equipped drivers with the trusted brands, products, and support they need to get the most out of their vehicles.

Our Story

Founded by brothers George and Earl Holley in Bradford, Pennsylvania, the company originally produced a single-cylinder motorbike before turning its focus to carburetors and becoming one of Ford’s biggest suppliers for the Model T. Holley Performance Brands later became the go-to brand for American muscle cars and was recognized in 2003 by Ford for having been a supplier for 100 years—a distinction shared only with two other companies.

Since then, we’ve continued to drive toward becoming the global leader in automotive performance solutions by expanding our business to offer best-in-class brands that exceed our customers’ needs for performance and convenience. Over the last 30 years, Holley Performance Brands has expanded beyond our iconic carburetors through strategic acquisitions, becoming a leader in the performance aftermarket by carefully adding some of the most trusted and recognized brands to our portfolio. Now, we are the ONLY company in the performance aftermarket that can deliver innovative and comprehensive platform solutions designed for automotive enthusiasts across a variety of vehicle and engine types.

We are a company built by enthusiasts for enthusiasts. The same passion and innovation that began with the Holley brothers still guide us today, enabling us to deliver unmatched quality and support to our customers. We know how, because when it comes to anything automotive, we’ve been there and done that. We don’t make vehicles. We make vehicles faster, stronger, safer, louder, smarter, and more fun.